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Tastemakers: Shaping the Future of Marro

How your feline critics help shape the future of Marro meals and additional products

What is Tastemakers?

Tastemakers is an exclusive community of Marro cats and their humans who get an early taste of what's coming next from our kitchen.

As a Tastemaker, you'll receive new and in-development recipes before they're released to the public. Once your cat has sampled them, we'll ask you to share your honest feedback to help us create even better meals for cats everywhere.

Why do we do it?

We love data, but nothing beats seeing real cats enjoy real food.

The Tastemakers programme helps us:

🐾 Test palatability – Find out if our newest recipes have cats coming back for every last bite.

🐾 Gather early feedback – Learn how cats respond to new tastes, textures, ingredients, and packaging.

🐾 Refine and improve – Use your feedback to fine-tune recipes before they officially launch.

How does it work?

If you're invited to take part in a Tastemakers trial, here's what to expect:

1. Receive your sample

We'll send the trial product straight to your door.

2. The taste test

Serve it to your cat and see what they think. Did they dive straight in? Sniff cautiously? Lick the bowl clean? We want to know!

3. Share your feedback

We'll send you a survey link by email, and you may also find a QR code inside your box. The survey is hosted through SurveyMonkey and is the only way our product and technical teams can review and use your feedback.

4. Help shape future recipes

Tell us what worked, what didn't, and most importantly, what your cat loved (or turned their nose up at!).

A few important notes

💡 All Tastemakers feedback must be submitted through the survey. Feedback shared with our Customer Love team cannot be passed to the product development team, so please make sure you complete the survey to ensure your cat's opinion counts.

📦 Customer Love can help with issues relating to delivery or product quality concerns. However, Tastemakers products are produced in very limited quantities, so we're unable to send replacement boxes.

🐱 Tastemakers is an invitation-only programme. We're not currently accepting applications, but keep an eye on your inbox - you never know when your cat might be selected for a future tasting panel.

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